While some people find this attention to detail cloying and artificial, the vast majority of visitors are happy to immerse themselves in this relaxing, carefree environment. Company jargon frames every aspect of customer service as part of the “show”: employees are “cast members”, visitors are “guests”, and every prop and costume must be completely “in-character” while “on-stage”. Disney considers the guest experience to be their top priority, and their customer service is almost universally impeccable.